Marketing
GROWTH MARKETING MANAGER

We're hiring a Growth Marketing Manager! Be one of the first to join our team, with both short-term and long-term perks waiting for you.

Job Description

We are looking for a results-driven Growth Marketing Manager to accelerate the growth of Aeternum and its global brands. You will own customer acquisition, lead generation, paid media, conversion optimization, and marketing analytics while helping drive sponsorships, delegate registrations, ticket sales, partnerships, and brand awareness.

This is a highly strategic and hands-on role where you'll work closely with the Marketing, Sales, Events, Content, Design, and Leadership teams to identify growth opportunities, launch data-driven campaigns, and deliver measurable business results. If you enjoy experimenting, analyzing data, leveraging AI, and scaling campaigns globally, we'd love to hear from you.

Key Responsibilities:
  • Own the Growth Strategy: Develop and execute growth strategies that increase qualified leads, event registrations, sponsorship opportunities, and revenue across Aeternum's portfolio of events and brands.
  • Plan & Execute Paid Campaigns: Manage end-to-end campaigns across Google Ads, Meta Ads, LinkedIn Ads, X Ads, and emerging advertising platforms.
  • Drive Lead Generation: Build and optimize campaigns that generate high-quality B2B leads for sponsorships, exhibitors, partnerships, delegate registrations, and ticket sales.
  • Manage Campaign Budgets: Allocate budgets efficiently, monitor performance, optimize spending, and maximize return on investment across multiple channels.
  • Conversion Tracking & Attribution: Set up, manage, and optimize tracking through Google Tag Manager, Google Analytics 4, Meta Pixel, LinkedIn Insight Tag, and other analytics platforms to ensure accurate reporting.
  • Optimize the Customer Journey: Improve landing pages, forms, conversion funnels, and user journeys to increase conversion rates and reduce acquisition costs.
  • Leverage AI for Growth: Use AI tools to accelerate market research, audience analysis, campaign planning, creative ideation, reporting, forecasting, and campaign optimization while maintaining high-quality, human-centered marketing.
  • Optimize for Search & AI Discovery: Partner with the content and SEO teams to improve website content and landing pages for both traditional search engines and AI-powered search experiences.
  • Experiment & Scale: Continuously run A/B tests across creatives, audiences, landing pages, bidding strategies, messaging, and campaign structures to uncover scalable growth opportunities.
  • Audience Development: Build remarketing audiences, lookalike audiences, segmentation strategies, and lifecycle campaigns to improve customer acquisition and retention.
  • Marketing Technology: Manage integrations between advertising platforms, CRM systems (HubSpot), analytics tools, marketing automation software, and reporting dashboards.
  • Data Analysis & Reporting: Prepare weekly and monthly reports covering key metrics such as CPL, CPA, ROAS, CTR, conversion rate, pipeline contribution, revenue generated, and customer acquisition trends.
  • Collaborate Across Teams: Work closely with designers, developers, copywriters, video editors, content marketers, sales teams, and event managers to execute high-performing campaigns.
  • Stay Ahead of Industry Trends: Continuously explore emerging marketing technologies, AI innovations, advertising platforms, privacy updates, and growth strategies to keep Aeternum ahead of the market.
Requirements:
  • Experience: 2-3 years in content creation, influencer management, or a similar role.
  • Paid Media Expertise: Strong hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Google Analytics 4, Google Tag Manager, Search Console, and conversion tracking.
  • Lead Generation Expertise: Proven experience generating high-quality B2B leads through paid advertising, landing pages, lead magnets, remarketing campaigns, CRM integrations, and marketing automation.
  • AI Marketing Skills: Experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, and AI-powered advertising features to improve research, planning, reporting, creative development, and campaign optimization.
  • Analytics & Growth Mindset: Strong analytical skills with the ability to interpret campaign data, customer behavior, attribution models, and marketing dashboards to make informed decisions.
  • Conversion Rate Optimization: Solid understanding of landing page optimization, user experience, customer journeys, heatmaps, form optimization, and A/B testing methodologies.
  • SEO & AI Search Awareness: Understanding of SEO fundamentals and emerging AI search experiences. Familiarity with optimizing content and landing pages for both search engines and AI-powered search platforms.
  • CRM & Marketing Automation: Experience working with platforms such as HubSpot, Zoho CRM, Salesforce, or similar CRM and marketing automation tools.
  • Communication & Collaboration: Excellent communication skills with the ability to work cross-functionally and present insights, strategies, and campaign performance clearly.
  • Problem Solving: A proactive mindset with the ability to identify opportunities, troubleshoot issues, test new ideas, and continuously improve marketing performance.
  • Integrity & Confidentiality: You'll maintain confidentiality while handling business data, marketing strategies, customer information, and campaign performance. An NDA will be required.
  • Fluent in English: Excellent written and spoken English is essential.
  • Location: Office in Bangalore. Check the company website for the office address.
Compensation and Benefits:
  • Salary: Competitive and negotiable, with significant opportunities for career progression and performance-based growth.
  • Performance Incentives: Attractive incentives linked to revenue growth, qualified lead generation, campaign performance, and business impact.
  • Learning & Development: Access to certifications, workshops, industry conferences, AI tools, and continuous learning opportunities to help you stay ahead in modern marketing.
  • Recognition & Rewards: Join a high-performance culture that values ownership, innovation, experimentation, and measurable impact.
  • Health & Wellness: Enjoy comprehensive health benefits that support your physical and mental well-being.
  • Team Outings & Socials: Regular team activities, celebrations, and offsites that encourage collaboration, creativity, and strong relationships.
Apply now

Aeternum embraces diversity and inclusion!

At Aeternum, we champion a diverse and inclusive workforce as the cornerstone of innovation, success, and vibrant company culture. We are dedicated to offering equal opportunities to all qualified candidates, irrespective of age, gender, color, marital status, nationality, race, religion, and more.